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August 15, 20195 Tips on Copywriting and Storytelling from David Ogilvy
Storytelling has become a buzzword in the Nigerian marketing industry. I’ve also noticed that many of those who use the term storytelling don’t even understand what it means.
This is why I put together this presentation at work to explain the relationship between storytelling and copywriting.
I picked some tips from the Father of Advertising, David Ogilvy who is considered one of the greatest copywriters to have ever lived.
Oyindamola Bamgbola-Fadeyi
Oyinda is a Communications and Content Marketing Professional who loves to share stories, her experiences and helpful articles to help others learn and grow.
