Every year, I make it a point of duty to write on or before my birthday about things important to me. I tend to narrate incidents in order for others to visualize where I’m coming from and where I’m headed. This is for two reasons.
2017 was a tough year for me. I went through so much and realized how true this saying is – “what doesn’t kill you only makes you stronger.”
In 2017, I made attempts to start a business. I kept encountering obstacles that felt like punches to my face. I didn’t know how to dodge all so I took a break. I wish I didn’t but I’m grateful still. I’ve learnt more about starting a business because I actually tried.
In the same year, I worked on a public relations campaign for one of Nigeria’s biggest artistes, Falz the Bahd Guy. I organized my first press conference with the help of my then-boss, Ayeni Adekunle and former colleagues. I’ll always be immensely grateful for the opportunity.
However, as good as it sounds and as happy as I looked then, I was dealing with an intense fear of failure. I told myself, “ Oyinda, if you fuck this up, you’ll be fucking up a man’s career.” Believe me, that motivated me to go for the jugular when I came across any setbacks. I should put that energy into my own business.
Thankfully, I did more than great. The Falz Experience was regarded as the best concert of 2017, hands down. Some even called it the best concert to have ever happened in Nigeria. I don’t know how true that is, but whatever the case may be, I’m glad I played a part.
Also in 2017, I had to deal with the Nigerian medical system for months. I had seen doctors on Twitter narrate their bitter ordeal; noting how their counterparts were traveling out of the country to seek greener pastures. Well, I didn’t really get it until September 2017.
Nigeria has a lot to work on and the medical system should be a top priority. The state of the facilities in Lagos is beyond an eyesore. There are inadequate beds in general hospitals and emergency wards reek of urine.
There is an alarming rate of kidney related cases in Lagos that’s affecting not only old but young individuals. Hopefully, some awareness around this surfaces soon.
I’m more than thankful to God for letting me go through every one of those experiences as they’ve taught me deep lessons that will stay with me for the rest of my life. 2017 ended with a bang, a ring and a sweet bank alert.
2018 brought fresh insights and new challenges. I left my work family at BHM Group and started a new life with a new family at Sponge Limited.
In 3 months, I have learnt so much and met such wonderful people. Sponge is a digital agency that deals in media and advertising, strategy, content production, research and analytics, industrial design and so on. Here, I work as a professional Content Producer.
I’ll be sharing a lot of information for those looking to get into the Marketing Communications industry from henceforth.
I pray this year is my best year ever!
Happy birthday to me! 🙂
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