March 16, 2020
On being consistent - Oyindamola Bamgbola-Fadeyi -

Monday Musings: On Being Consistent

Are you one of those that think routines are boring? Hi, my name is Oyindamola. Welcome to the club! One of the most difficult things I’ve […]
January 26, 2020
Want to work in a Communications Agency_ Here is your team setup with skills required at your next workplace - oyindamola bamgbola-fadeyi

Want to work in a Communications Agency? Here is your team setup with skills required at your next workplace

When I began my journey into Marketing Communications, what was most obvious about the industry to me was the creative departments. Behind every print ad, video commercial, […]
October 13, 2019

The Difference between Content Creation, Curation, Aggregation and Regurgitation

Content Marketing is an accepter of all persons. You don’t need to have gone to an institution or gained a certificate to participate. These days you […]
August 31, 2019
oyindamola bamgbola-fadeyi gets inducted as an ANIPR at the Nigerian Institute of Public Relations

I got inducted as an Associate at the NIPR! Here’s how I did it.

Achieving this feat is important for all Public Relations practitioners in Nigeria, even though it is not popular knowledge.
August 13, 2019

5 Tips on Copywriting and Storytelling from David Ogilvy

Storytelling has become a buzzword in the Nigerian marketing industry. I’ve also noticed that many of those who use the term storytelling don’t even understand what […]
May 18, 2018

Nostalgia — An effective tool for mutuality in social marketing

Ti Oluwa Nile, a 1993 movie by Tunde Kelani According to Merriam Webster dictionary, Nostalgia is a wistful or excessively sentimental yearning for a return to or […]