When I began my journey into Marketing Communications, what was most obvious about the industry to me was the creative departments. Behind every print ad, video commercial, […]
Content Marketing is an accepter of all persons. You don’t need to have gone to an institution or gained a certificate to participate. These days you […]
Storytelling has become a buzzword in the Nigerian marketing industry. I’ve also noticed that many of those who use the term storytelling don’t even understand what […]
Ti Oluwa Nile, a 1993 movie by Tunde Kelani According to Merriam Webster dictionary, Nostalgia is a wistful or excessively sentimental yearning for a return to or […]